Reading this article on technology trends for 2016 got me thinking: It’s hard to believe that just a decade ago, most of us had never heard of the term ‘smartphone.’

Personally, I am always a little panicked when my phone is not within arm’s reach. Also, I will admit that I have a slightly dysfunctional relationship with my GPS – which I have named Sneaky Suzy – and without whom I would (literally) be lost. I’m not proud…but I’m also not alone. Seventy-one percent of you sleep with your cell phones. Over sixty percent of you call, text or email from the washroom (!) You know who you are.

Did you know that by the end of 2016, nearly 2 billion people will have one of these little devices? We all know how much of an impact information technology is having on our society but how is your association translating it into new and innovative ways to deliver tangible member value?

Here are just a few of the ways some of the associations we have worked with recently are leveraging technology to meet member needs and solve member problems:

• Using big data to truly understand current and prospective members so that associations can offer customized programs, services and communications

• Mobile apps with easy and immediate access to tools, templates, information and other resources members can use on the job

• Offering a ‘storefront’ on the association’s domain for smaller business members who want a web presence but who otherwise might not have the resources or know-how to develop one

• Easy-to-use systems for procurement and bidding

• ‘Match-making’ applications that connect members to potential employees with a strong potential ‘fit’ to their needs and culture

The above is just the tip of the iceberg: What would you add to the list?

Beyond the continuous stream of disruptive innovation taking place, associations are facing a perfect storm of change in the environment inside which they operate. Leadership. Staff. Structure. Membership. Programs and Services…it’s all going to look very different ten years from now.

Technology and member value is just one of the questions we will be looking at in April at the Associations 2025 Summit in Toronto – an opportunity not just to hear about what other leading associations are doing to position themselves for success into the future but to engage with your peers to address todays’ evolving association environment.   Registration is open– don’t miss this great event!